Head of Marketing – Alturos (f/m/d)
About us
Alturos Destinations is a leading travel tech software provider specializing in solutions for destination marketplaces. We are dedicated to transforming how destinations are marketed and managed through cutting-edge technology. Alturos is deeply integrated with several globally acting travel tech companies, extending our reach and creating synergies that enhance our capabilities and impact on a global scale. We are seeking a visionary Head of Marketing to lead our digital marketing strategies and initiatives, focusing primarily on B2B lead generation to propel our business growth and brand recognition.
Your tasks
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Develop and implement digital marketing strategies that align with our business objectives, focusing on B2B lead generation and customer acquisition.
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Lead and manage all digital marketing channels (e.g., website, blogs, emails, and social media) to ensure brand consistency.
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Measure ROI and KPIs and prepare budget forecasts.
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Plan and manage social media platforms, tailoring strategies to specific channels and B2B audiences.
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Collaborate with Sales and Product teams to develop strategic activities and implement the execution framework and strategic plan on identified opportunities.
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Spearhead the use of SEO, content marketing, email marketing, and other techniques to drive consistent, relevant traffic and leads.
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Oversee and streamline lead generation and conversion processes using CRM and other marketing automation tools.
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Manage the brand’s presence on digital platforms, ensuring optimal engagement and positioning.
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Manage the selection and brand presence of trade shows worldwide.
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Responsible for the Alturos Summit customer and partner conference.
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Direct the hiring, training, and performance evaluations of marketing and lead generation teams and oversee their daily activities.
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Stay up-to-date with digital technology developments and generate new ideas to draw the audience’s attention.
Your profile
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Bachelor’s degree in Marketing, Communications, or related field; Master’s degree preferred.
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Proven experience as a Marketing leader or similar role with a focus on digital marketing and B2B lead generation.
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Demonstrable experience with digital B2B lead generation marketing techniques.
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Extensive experience with online marketing tools and best practices.
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Strong understanding of CRM software, data analytics, content management systems, and SEO tools.
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Excellent analytical and project management skills.
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Strong team leadership, budget management, and communication skills (both verbal and written).
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Creative thinker with a customer-centric mindset.
What we offer
- Competitive salary package and bonus program,
- Remote work opportunities,
- Professional development and career growth opportunities,
- Flexible working hours,
Team events, - Flat hierarchies,
- State-of-the-art technologies,
- Macbook also for private use,
- Shared desks
FAQ
- flexible working hours,
- team events,
- flat hierarchies,
- state-of-the-art technologies,
- Macbook also for private use,
- home office
Yes, we always have the opportunity to carry out internships (internship days, compulsory internships, holiday internships, etc.). Take a look at the open positions. You are also welcome to send us your unsolicited application. Please send your documents to: jobs@alturos.com
