We are reflecting on a remarkable winter season in 2024/25, which exceeded all expectations with 6 million registered users, nearly 10 million app openings, and 5.6 million media produced.
While guests from all over the world enjoyed unforgettable experiences in the mountains, we achieved these milestones together with our customers and destinations, sending a clear signal: digital entertainment on the ski slopes is more popular than ever.
Skiline ・ Milestones ・ Record numbers ・ Innovation
Record numbers that speak for themselves
A closer look at this season’s figures clearly shows how strongly demand for digital and interactive services has grown in the mountains:
6 million registered Skiline users – a steadily growing community that is experiencing winter sports in a whole new way
1 million active users during the season – an impressive growth of +30% compared to the previous season
465,000 monthly active users – an increase of +24%, which underscores daily engagement
5.6 million photos & videos produced – on our attractions such as Skimovie, Photopoint, and Speedcheck
9.9 million app openings – an increase of +29%, confirming the central role of the Skiline app
4.7-star app rating – consistently top ratings for over 10 years
These milestones show that the Skiline app is much more than a digital add-on – it is an integral part of modern winter sports.
Skiline Products: Experiences that last
Whether it’s Skimovie, Photopoint, Speedcheck or the analysis of the ski day – our solutions transform the ski day into an experience with a lasting impact. Personal analysis, immediate availability of action videos and photos, and seamless integration into the Skiline app make every moment on the slopes even more valuable – for guests and destinations alike.
What this means for you
For mountain railways and tourism destinations, this performance is a clear invitation to further expand their digital experience offerings and think ahead with Skiline. With our products – especially “Adventures” – you can engage guests in a playful way in both winter and summer, allowing you to use your attractions all year round. With the right extensions, even existing Skiline attractions can be integrated into a year-round experience offering.
The next level of guest activation
With our new gamification tool „Adventures“ we are creating a new kind of entertainment on the mountain. Guests are actively involved and motivated to discover their surroundings – and can earn badges and awards in real time that can even be redeemed for real rewards. A holistic, playful concept enables individual storylines with different levels and interactive tasks – e.g., collecting vertical meters, visiting attractions, or scanning QR codes at certain locations.
Your benefits with Adventures:
✔ Guiding guests in a targeted manner: Actively directing visitor flows to desired touchpoints (lifts, restaurants, viewpoints, or Skiline attractions – Photopoints, Skimovie, Speedcheck, etc.)
✔ More user activity: Guests interact playfully throughout the entire season – level by level
✔ Increasing user numbers: More engagement means more content, more visibility, and more users
✔ Create a brand experience: Your destination becomes part of an interactive adventure that connects emotionally
Want to learn more about Adventures? Click here to get more details
We continue to focus on innovation – with the aim of making every destination even more attractive and sustainable.
Conclusion: The figures speak for themselves: Skiline inspires – and we are ready to take the next step together with you. Let’s make the coming season even more exciting – for you, your destination, and your guests.
About Alturos:
Alturos Destinations is an international key player that provides solutions for the perfect planning and implementation of digitalization strategies in tourism.
We focus on building long-term partnerships, driving innovation, concentrating on first-class customer experiences & dynamic developments. We have been accompanying the digital transformation in tourism for more than 20 years.
You can find more information at https://www.alturos.com
