I'm a talented digital communicator

Hi there, I'm

EMMA

EMMA – Personalised, Digital Communication

Hello, I’m EMMA! I can communicate digitally with your guests. I’m multilingual and speak English, German and French but also email, push notifications, WhatsApp and lots more. I know what’s happening in a region and like to tell people about events and offers. I also know things like the weather forecast and which lifts and huts are open. I even know the guests’ preferences and can send them important information at the right time. Do you see why people call me a talented communicator now?

EMMA System Grafik EN

Let’s check out EMMA’s languages

Email
Even today email is the most common way to contact customers. EMMA optimises this form of dialogue marketing by personalising the content sent.
Push Notifications
Ideally your guests have downloaded the Destination App. This allows EMMA to quickly contact them by smartphone throughout the day with useful tips dependant on where they go and what they do.
Webhook
Through this very modern method of sending messages, EMMA can “push” messages into other systems. For example, the perfect offer for each user can be “pushed” onto your personalised website!
WhatsApp/SMS
A great way to get in contact with guests in order to give them timely information, like the time that the last cable car runs back into the valley. 
Facebook Messenger
Facebook is often the best way to contact guests and this is especially the case during the booking phase.
Newsfeed
Is there a great event or a new attraction? The newsfeed, that will be connected with both the website and the app, is the best place for this.
With EMMA you can send personalised content very easily. It could be their name, title, language, currency or even other content for example their latest Photopoint photo or their abandoned shopping cart.

EMMA ensures that automated digital communication is a great success for the entire length of the customer journey

EMMA is always well informed and gets on excellently with third-party systems

Profile
EMMA can access each user’s profile and develops personalised content depending on their interests.
Skiline
EMMA has always got access to guests’ Skimovies, Speedcheck photos and Photopoint photos!
Peaksolution
EMMA doesn’t only know which products are purchased. EMMA always notices if a shopping cart gets abandoned. If so, the so-called ‘abandoned shopping cart’ campaign gets triggered. This gets particularly high conversation rates.
Weather & Avalanches
In winter it is especially important to inform guests about the conditions as soon as they arrive at the ski resort! This lets them know whether or not it is the right day for going off-piste and what the weather is like at the top of the mountain.
Lift status
It’s not always possible for every lift to be running and there is often not a live lift status board close by. EMMA provides guests with a very helpful up-to-date overview! 
CMS & APIs
EMMA loves to refer back to content found in the Content Management System. Also if you show EMMA how to access an API, she will happily do so. In fact, she can access as many as you want her to!

EMMA communicates purposefully

EMMA knows the guests’ preferences

Messages can be personalised in an even better way when guests are cleverly segmented into target groups based on their interests. Whether a guest is a nature lover, a stereotypical tourist or an outdoor enthusiast, EMMA sends perfectly targeted messages to everyone.

EMMA knows how and when

You have got a new attraction or activity? Great! Through a targeted campaign guests are optimally informed, which in turn optimises its success!

EMMA participates in dialogues

Guests like to have somebody to contact - with EMMA they get the possibility to enter into a dialogue. Guests’ actions and reactions determine how the conversation turns out - for example their answers to surveys about their day’s skiing.

EMMA speaks with systems too

Of course EMMA is perfectly integrated and can inform third-party systems about occurrences!

EMMA observes and learns

How does EMMA learn from the guests? Easily: she learns from what users do in the online shop, at the ski resort, in the app, on the website or through your WiFi and can therefore optimise the automated campaigns. Of course this can only happen if the user has given their consent, strictly in accordance with the GDPR.

LIVE – Marketing: Email upon arrival at the ski resort

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